Business Research Methods (12th Edition)

Description

We are delighted to present the twelfth edition of Business Research Methods. This edition continues to equip the readers with richest and most comprehensive knowledge and skills involved in the basic research process. Real-world examples, decision-making processes and industrial expertise are evident by way of Snapshots, CloseUps, PicProfiles and Cases found throughout the text. Managerial decision-making is the underlying theme which includes discussion of the business contexts, statistical analysis of the data, survey methods, and reporting and presentation of the data. Plethora of web supplements contain Written Cases, Video Cases, Web Exercises, Articles, Samples, Student Sample Projects, Solutions Manual, etc.

Table of Contents

1. Part 1: Introduction to Business Research
   1. Research in Business
   2. Ethics in Business Research
   3. Thinking Like a Researcher
   4. The Research Process: An Overview
   5. Clarifying the Research Question through Secondary Data and Exploration
2. Part 2: The Design of Business Research
   1. Research Design: An Overview
   2. Qualitative Research
   3. Observation Studies
   4. Experiments
   5. Surveys
3. Part 3: The Sources and Collection of  Data
   1. Measurement
   2. Measurement Scales
   3. Questionnaires and Instruments
   4. Sampling
4. Part 4: Analysis and Presentation of  Data
   1. Data Preparation and Description
   2. Exploring, Displaying, and Examining Data
   3. Hypothesis Testing
   4. Measures of Association
   5. Multivariate Analysis: An Overview
   6. Presenting Insights and Findings: Written Reports
   7. Presenting Insights and Findings: Oral Presentations
5. Case index 
6. Appendices
7. Appendix A: Business Research Requests and Proposals (with Sample RFP) 
8. Appendix B: Focus Group Discussion Guide 
9. Appendix C: Nonparametric Significance Tests  Appendix D: Selected Statistical Tables 
10. References 
11. Glossary 
12. Phot credits 
13. Name Index 
14. Company Index 
15. Subject Index