Cambridge IGCSE™ and O Level Travel and Tourism Coursebook with Digital Access (2 Years)

Description

From business travel to ecotourism, this second edition supports students to develop practical skills across a range of roles in one of the world’s largest industries. Help students develop their analytical skills to build a deeper understanding of modern tourism, through case studies exploring topics such as the impact of the COVID-19 pandemic. Suitable for the Cambridge IGCSE™ and O Level Travel & Tourism syllabuses (0471/7096), for examination from 2024. The coursebook supports students whose first language is not English, with key terms and concept links, as well as visual tools throughout, to aid understanding.

Key Features

• Activities and contemporary case studies, accompanied by analytical questions, help students refine the key skills needed for further study.
• ‘Travel and tourism in context’ feature enables students to explore topics in a real-world context, to support their understanding.
• Group work and project work, such as student-led presentations, encourage active learning and support the development of critical thinking skills.
• Key word definitions, concept links and tips provided throughout.
• Visual tools, such as graphs and maps, provide additional language support.
• ‘Reflection’ boxes and self-evaluation checklists encourage students to become independent learners and assess their progress.
• Exam-style questions help students prepare for assessment.
• Supports progression to the Cambridge International AS & A Level Travel and Tourism syllabus.

Table of Contents

1. Contents
2. How to use this series
3. How to use this book
4. Introduction
5. Introduction to command words
6. Key concepts of travel and tourism
7. Main types of tourism
8. Main reasons why people travel
9. Sustainability in travel and tourism
10. Characteristics of travel and tourism
11. Types of tourists
12. Types of destinations
13. Exam-style questions
14. Self-evaluation checklist
15. Global tourism
16. The scale of travel and tourism demand
17. The features and appeal of destinations
18. Destination development and management organisations
19. Factors affecting tourism development and management
20. Managing destinations sustainably
21. Economic, environmental and sociocultural impacts of travel and tourism
22. Exam-style questions
23. Self-evaluation checklist
24. Travel and tourism organisations
25. The role of tourism organisations, their sustainable practices, the products and services they provide and their appeal
26. Ways travel and tourism organisations work together
27. Different types of transport and their appeal
28. Sustainable developments in travel and transport
29. Domestic and international travel and transport infrastructure
30. Exam-style questions
31. Self-evaluation checklist
32. Customer service in travel and tourism
33. The importance of customer service
34. Delivery of customer service
35. The provision of customer service for different types of tourists
36. Skills required when working in the travel and tourism industry
37. Exam-style questions
38. Self-evaluation checklist
39. Destination marketing
40. The importance of marketing to travel and tourism organisations
41. Factors affecting marketing
42. The marketing mix
43. Market research and analysis
44. Market segmentation and targeting
45. Exam-style questions
46. Self-evaluation checklist
47. Preparing for assessment
48. Glossary
49. Acknowledgements
50. Index.