Cambridge International As & A Level Business Digital Coursebook

Description

This digital coursebook helps learners develop an understanding of business, and business related concepts, so they can progress through the Cambridge International syllabus with confidence. New features for the fourth edition include ‘Business in Context’ and ‘Business in Action’, which make use of local and global case studies as well as placing students in real-life business scenarios. There is also a preparing for assessment chapter alongside a wide variety of exam-style questions to help students prepare for their examination.

Key Features

• ‘Getting started with’ chapter to support student transition from IGCSE™ to AS & A Level. This includes an essay example so learners can see what a good answer looks like, and helps them with their analysis, evaluation and essay writing skills.
• ‘Business in context’ and ‘Business in action’ features enable learners to make real-world connections to their studies
• Preparing for assessment chapter, including sample mark scheme, helps learners get ready for their examinations
• A mixture of local and global case studies featuring businesses, such as the ‘African Publishing Company’ and ‘Asia Resort Hotels’, ensures content is relevant to all learners and encourages their interest in the subject
• Key terms, key concepts and command words are defined to support English as a second language learners
  Activity answers included to enable students to self-assess
• Simple and easy to use, you can link directly into Cambridge GO from Google Classroom, Moodle, Blackboard and any other VLE. You can also access all of your Cambridge resources anytime, anywhere and create your own collection in ‘My Resources’
• Accessibility Information: The accessibility information of this publication is unknown.

Table of Contents

1. Contents
2. Introduction
3. Introducing command words
4. Getting started with AS & A Level Business
5. Business and its environment
6. Enterprise (AS level)
7. Business structure (AS level)
8. Size of business (AS level)
9. Business objectives (AS level)
10. Stakeholders in a business (AS level)
11. External influences on business activity (A level)
12. External economic influences on business activity (A level)
13. Business strategy (A level)
14. Corporate planning and implementation (A level)
15. Human resource management
16. Human resource management (AS level)
17. Motivation (AS level)
18. Management (AS level)
19. Organisational structure (A level)
20. Business communication (A level)
21. Leadership (A level)
22. Human resource management strategy (A level)
23. Marketing
24. The nature of marketing (AS level)
25. Market research (AS level)
26. The marketing mix – product and price (AS level)
27. The marketing mix – promotion and place (AS level)
28. Marketing analysis (A level)
29. Marketing strategy (A level)
30. Operations management
31. The nature of operations (AS level)
32. Inventory management (AS level)
33. Capacity utilisation and outsourcing (AS level)
34. Location and scale (A level)
35. Quality management (A level)
36. Operations strategy (A level)
37. Finance and accounting
38. Business finance (AS level)
39. Forecasting and managing cash flows (AS level)
40. Costs (AS level)
41. Budgets (AS level)
42. Financial statements (A level)
43. Analysis of published accounts (A level)
44. Investment appraisal (A level)
45. Finance and accounting strategy (A level)
46. Preparing for assessment
47. Glossary
48. Index
49. Acknowledgements.