Exploring Strategy (Text Only), plus MyStrategyLab with Pearson eText (10th Edition)

Description

This package contains Johnson & Scholes, Exploring Strategy 10e and access to MyStrategyLab.

With over one million copies sold worldwide, Exploring Strategy has long been the essential introduction to strategy for the managers of today and tomorrow.

From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations – how they grow, how they innovate and how they change.

With two new members added to the renowned author team, this tenth edition of Exploring Strategy has been comprehensively updated to help you:

• Understand clearly the key concepts and tools of strategic management
• Explore hot topics, including internationalisation, corporate governance, innovation and entrepreneurship
• Learn from case studies on world-famous organisations such as Apple, H&M, Ryanair and Manchester United FC

MyStrategyLab is an easy-to-use learning management system that enables instructors to assess student progress and adapt course material to meet the specific needs of the class. MyStrategyLab engages students and gives them the tools they need to enhance their performance in your course.

Key Features

• Exploring Strategy combines the latest theory with real life examples of that theory put into practice, including extensive case studies and one-page Illustrations on specific companies.
• Incorporating extensive and in-depth coverage of all core material for Strategy courses – it makes the competition look ‘light’ on the context that leads to strategy with topics like corporate governance.
• Tackles hot topics and new issues, especially emerging market themes such as the role of ownership and frugal innovation.
• Provides international perspective and coverage.
• Video case studies – see real business figures explain how they put strategy into action in their everyday work
• Study plan – a wealth of learning resources help you to monitor your progress and get the tips and extra information you need to master important concepts
• Interactive eText – take the text with you wherever you are

For Students

•  Self-Assessment. MyStrategyLab offers robust self-assessment tests to determine each student’s mastery of key content areas.
• Customised Feedback. MyStrategyLab analyses each student’s progress, and reports these results to the instructor via a gradebook.

For Educators

• Powerful Homework and Test Manager – Create, import, and manage online homework assignments, quizzes, and tests that are automatically graded, allowing you to spend less time grading and more time teaching.
• Comprehensive Gradebook Tracking – the online gradebook automatically tracks your students’ results on tests, homework, and tutorials and gives you control over managing results and calculating grades.

New to this Edition

• All chapters have been revised and brought up to date to incorporate the latest subject information
• New issues are addressed especially emerging market themes such as the role of ownership and frugal innovation.
• Chapter 11 Evaluation has been completely revised, to include analysing performance, and performance gaps.

Table of Contents

1. Chapter 1 Introducing strategy
2. Part I THE STRATEGIC POSITION
   1. Chapter 2 The environment
   2. Chapter 3 Strategic capabilities
   3. Chapter 4 Strategic purpose
   4. Chapter 5 Culture and strategy
3. Part II STRATEGIC CHOICES
   1. Chapter 6 Business strategy
   2. Chapter 7 Corporate strategy and diversification
   3. Chapter 8 International strategy
   4. Chapter 9 Innovation and entrepreneurship
   5. Chapter 10 Mergers, acquisitions and alliances
4. Part III STRATEGY IN ACTION
   1. Chapter 11 Evaluating strategies
   2. Chapter 12 Strategy development processes
   3. Chapter 13 Organising for success
   4. Chapter 14 Leading strategic change
   5. Chapter 15 The practice of strategy