International Business (16th Edition)

Description

Balancing authoritative theory and meaningful practice, International Business (16th Edition) engages students on the subject of conducting business in international markets. The authors’ descriptions and ideas of international business are enhanced with contemporary examples, scenarios, and cases that help students effectively apply what they’ve learned. Now in its 16th Edition, International Business remains one of the best-selling and most authoritative international business texts available. As rigorous and practical as ever, this edition remains up-to-date through updated or newly written cases, streamlined writing, and expanded coverage of relevant global changes.

Key Features

• Cases begin and end every chapter; they either introduce new material or integrate what has already been learned.
• Looking to the Future features in each chapter alludes to ideas discussed in the chapter in a way that prompts students to engage their imagination about the world’s future.
• Point—Counterpoint features bring the topics of major debates to life in a way students can understand and investigate.
• Maps enhance geographic literacy, add interest, and illustrate facts discussed in the text. Many case maps zero in on the case company’s home country or market region to give students a closeup look at foreign locales.
• Some New Topics and Cases: Unprecedented refugee movement into Europe; The opening of US-Cuban diplomatic exchanges; The spread of mosquito-borne epidemics (Zika, Ebola, etc.); Internationalization of Indian Cinema; Amazon and Flipkart in India; Creating Value in an Emerging Economy—IndusInd Bank; Strategies at the Bottom of the Pyramid in Emerging
  Economies—Maruti Suzuki.

Table of Contents

1. PART ONE: Background for International Business
   1. Globalization and International Business
2. PART TWO: Comparative Environmental Frameworks
   1. The Cultural Environments Facing Business
   2. The Political and Legal Environments Facing Business
   3. The Economic Environments Facing Business
   4. Globalization and Society
3. PART THREE: Theories and Institutions: Trade and Investment
   1. International Trade and Factor Mobility Theory
   2. Governmental Influence on Trade
   3. Cross-National Cooperation and Agreements
4. PART FOUR: World Financial Environment
   1. Global Foreign-Exchange Markets
   2. The Determination of Exchange Rates
   3. Global Capital Markets
5. PART FIVE: Global Strategy, Structure, and Implementation
   1. The Strategy of International Business
   2. Country Evaluation and Selection
   3. Export and Import
   4. Direct Investment and Collaborative Strategies
   5. The Organization of International Business
6. PART SIX: Managing International Operations
   1. Marketing Globally
   2. Global Operations and Supply-Chain Management
   3. International Accounting and Finance Issues
   4. International Human Resource Management