ISE Marketing (15th Edition)

Description

Engagement. Leadership. Innovation.
This market leader remains the most rigorous, business-oriented title on the market! Translated into 10+ languages and supported an extensive instructor resources package, Kerin 15e is up-to-date with additional emphases on financial, social media, marketing metrics, and decision-making.
– Comprehensive
– Business-Orientation
– Up-to-Date
– Most extensive instructor resource package on the market!
– Real-world-focus:
– Applying Marketing Metrics
– Marketing Matters
– Making Responsible Decisions
– Insights About Me
– Building Your Marketing Plan
– Integration of Customer Journey Literature