Principles of Marketing (Second Edition) | KitaabNow

Principles of Marketing (Second Edition)

  • Authors: Yusniza Kamarulzaman, Nor Khalidah Abu
  • ISBN: 9789676590510
  • Publisher: Oxford University Press
  • Edition: 2nd
  • Format: Paperback
  • Language: English


Principles of Marketing Second Edition summarizes the key concepts and practices of marketing. This revision book provides a succinct exposition of all the main topics in marketing, covering the overview of marketing, strategic marketing planning, understanding buyer behaviour, and researching market opportunities, product, pricing, and place. Chapters covering promotion and issues of contemporary marketing are also provided.

Additional information
Weight0.500 kg

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