The Tipping Point: How Little Things Can Make a Big Difference

Description

From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell’s breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.

In this brilliant and original book, Malcolm Gladwell explains and analyses the ‘tipping point’, that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.

Reviews

‘Hip and hopeful, THE TIPPING POINT is like the idea it describes: concise, elegant but packed with social power. A book for anyone who cares about how society works and how we can make it better’ – George Stephanopoulos

‘A wonderful page-turner about a fascinating idea that should affect the way every thinking person thinks about the world around him’ – Michael Lewis

“…Gladwell manages to make sense of a tantalizing array of research findings.” — Lisbeth Schorr, Harvard Project on Effective Interventions, and author of Common Purpose: Strengthening Families and Neighborhoods to Rebuild America

“…a fascinating account…valuable…” — Chicago Tribune, 3/26/00

“…a terrifically rewarding read…” — Seattle Times, 3/24/00

“…brimming with new theories on the science of manipulation…” — Time Out New York, 3/2-9/00

“Anyone interested in fads should read THE TIPPING POINT…” — US Magazine, 3/27/00

“Hip and hopeful, The Tipping Point, is like the idea it describes: concise, elegant but packed with social power. A book for anyone who cares about how society works and how we can make it better.” –George Stephanopoulos

“Malcolm Gladwell proposes a fascinating and possibly useful theory in “The Tipping Point”…what makes his book so appealing is the way he approaches his subject…he follows his precept of his subtitle and explores the little things that make a big difference…” — New York Times, 2/28/00

Author Biography

Malcolm Gladwell is the author of seven New York Times bestsellers: The Tipping Point,Blink, Outliers,What the Dog Saw,David and Goliath, Talking to Strangers, and The Bomber Mafia. He is also the co-founder of Pushkin Industries, an audio content company that produces the podcasts Revisionist History, which reconsiders things both overlooked and misunderstood, and Broken Record, where he, Rick Rubin, and Bruce Headlam interview musicians across a wide range of genres. Gladwell has been included in the Time 100 Most Influential People list and touted as one of Foreign Policy‘sTop Global Thinkers.