Cambridge IGCSE and O Level Business Coursebook with Digital Access (2 Years) (Cambridge International IGCSE) (4th Edition)

Description

This coursebook helps students build an understanding of key business concepts, with engaging visual tools and real-life examples to ensure topics are accessible for all students. Engage your students with a variety of activities to encourage active learning, from calculating the labour productivity of a manufacturing business to debating whether globalisation is beneficial to the economy. Case studies with questions encourage students to explore roles and operations within real businesses, such as Yao Secret and Hasbro. Access short videos and key term definitions in the digital coursebook, to provide additional support for students with English as an additional language.

Key Features

• Varied activities, such as carrying out market research or writing a business report, encourage active learning and provide formative assessment insights.
• ‘Learning intentions’ focus on what students will learn in each chapter and align to the syllabus objectives to provide structure.
• Short and engaging videos bring real-life examples into the classroom, helping to explain content in a visual way to support understanding.
• ‘Business in context’ feature enables students to discuss real-world examples, such as how Christina Ho became an airplane pilot, to help them engage with key topics.
• Discussion questions help students explore key topics in more depth and build their understanding in pairs or groups.
• Case studies from around the world provide additional examples to support understanding, with questions to help students apply their learning.
• ‘Business in action’ feature allows students to discuss key topics in connection with the world of work, such as environmental issues and the United Nations Climate Change Conference.
• Subject-specific vocabulary is highlighted in the text, with full definitions included in the glossary, to support students with English as an additional language.
• Tips are included throughout to provide additional guidance on key topics and skills, as well as advice on essay writing, evaluation and analysis.
• ‘Check your progress’ and ‘Reflection’ features enable students to keep track of their learning, consider how they could improve and prepare for assessment.
• Accessibility Information: This publication meets the requirements of the EPUB Accessibility specification with conformance to WCAG 2.2 Level AA.

Table of Contents

1. Introduction
2. How to use this book
3. Understanding business activity:
4. Business activity
5. Economic sectors
6. Enterprise, business growth and size
7. Types of business organisation
8. Business objectives and stakeholder objectives
9. case study, Section 2. People in business:
10. Human resource management (HRM)
11. Organisation and management
12. Methods of communication
13. Motivating employees
14. case study
15. Marketing:
16. Marketing and the market
17. Market research
18. Marketing mix: product
19. Marketing mix: Price
20. Marketing mix: Place
21. Marketing mix: Promotion
22. Marketing strategy and legal controls
23. case study
24. Operations management:
25. Production of goods and services
26. Costs, scale of production and break-even analysis
27. Quality of goods and services
28. Location decisions
29. case study
30. Financial information and decisions:
31. Business finance
32. Cash flow forecasts
33. Statement of profit
34. Statement of financial position
35. Analysis of accounts
36. case study
37. External influences on business activity:
38. Economic issues
39. Business and the international economy
40. Environmental and ethical issues
41. Section 6 case study
42. Preparing for assessment
43. Accounting formulae and ratios
44. Glossary
45. Index
46. Acknowledgements.