Cambridge IGCSE® and O Level Business Studies Revised Coursebook with Digital Access (2 Years) (3rd Edition)

Description

This revised set of resources for Cambridge IGCSE, IGCSE (9-1) and O Level Business Studies syllabuses (0450, 0986, 7115) is thoroughly updated for first examinations from 2020.

This coursebook and digital bundle contain exam-style case studies and stimulus material from businesses around the world – ranging from a social enterprise in China to a fast food outlet in Zimbabwe. These give an international view of the real world applications of Business Studies theory. Cambridge Elevate enhanced contains auto-marked questions with feedback in every chapter as well as extra case studies. This ensures students have everything they need for self-study. This edition also contains mind maps, revision questions, crosswords, word searches and other fun activities. The final chapter gives revision tips and advice on writing well-structured answers. The answers to the coursebook questions are in the teacher’s resource. For free revision support, go to the Cambridge University Press website.

Key Features

• Case studies from around the world – such as a social enterprise in China and a fast food outlet in Zimbabwe – put the subject in the context of real business situations.
• Cambridge Elevate enhanced contains auto-marked questions with feedback in every chapter as well as extra case studies. This ensures students have everything they need for self-study.
• Exemplar examination questions help familiarise students with the style of questions they may encounter in the exams.
• Activities build key skills required by the assessment objectives – application, analysis and evaluation.
• Learning objectives provide clear aims at the very outset.
• Introductions make the content covered in the chapters relevant to real life.
• Look for the supplementary materials section on this page for extra revision questions, word searches and multiple choice questions for your class.
• Personalise Cambridge Elevate editions to your needs – set homework, link to the web and share annotations with your class.
• Cambridge Elevate is simple to navigate for both students and teachers – find notes quickly with highlights and bookmarks. Access a library of Cambridge books anywhere, anytime whether online or offline (via the app). For more information, please visit elevate.cambridge.org/support.
• Simple and easy to use, link directly into Cambridge Elevate from Moodle, Blackboard and any other VLE.

Table of Contents

1. Introduction
2. Section 1. Understanding business activity:
   1. 1. Business activity
   2. 2. Classification of businesses
   3. 3. Enterprise, business growth and size
   4. 4. Types of business organisation
   5. 5. Business objectives and stakeholder objectives
   6. Exam-style case study,
3. Section 2. People in business:
   1. 6. Motivating workers
   2. 7. Organisation and management
   3. 8. Recruitment, selection and training of employees
   4. 9. Internal and external communication
   5. Exam-style case study
4. Section 3. Marketing:
   1. 10. Marketing, competition and the customer
   2. 11. Market research
   3. 12. Marketing mix: product and price
   4. 13. Marketing mix: place and promotion
   5. 14. Marketing strategy
   6. Exam-style case study
5. Section 4. Operations management:
   1. Production of goods and services
   2. Costs, scale of production and break-even analysis
   3. Achieving quality production
   4. Location decisions
   5. Exam-style case study
6. Section 5. Financial information and decisions:
   1. Business finance: needs and sources
   2. Cash-flow forecasting and working capital
   3. Income statements
   4. Statement of financial position
   5. Analysis of accounts
   6. Exam-style case study
7. Section 6. External influences on business activity:
   1. Economic issues
   2. Environmental and ethical issues
   3. Business and the international economy Exam-style case study
   4. Preparing for assessment
8. Glossary
9. Index
10. Acknowledgements.