Cambridge International AS and A Level Business

Description

Endorsed by Cambridge Assessment International Education for full syllabus coverage.

Foster a deeper understanding with a wide range of international case studies and exam preparation matched to the key knowledge students need for success.

This title covers the entire syllabus for Cambridge International AS & A Level Business (9609). It is divided into separate sections for AS and A Level making it ideal for students studying both the AS and the A Level and also those taking the AS examinations at the end of their first year.

Key Features

• Illustrates key concepts using examples from multinationals and businesses that operate around the world
• Provides practice throughout the course with carefully selected past paper questions, covering all question types, at the end of each chapter
• Using and interpreting data feature emphasises and illustrates the importance of numeracy both in terms of calculations and interpreting numerical data
• Free Revision and practice CD includes interactive tests, selected answers, additional activities, and a glossary
• Answers to the questions in the Student’s Book can be found on the Teacher’s CD Rom

Table of Contents

1. AS LEVEL
   1. SECTION ONE: BUSINESS & ITS ENVIRONMENT
      1. Enterprise
      2. Business Structure
      3. Business Size
      4. Business Objectives
      5. Stakeholders in a Business
   2. SECTION TWO: PEOPLE IN ORGANISATIONS
      1. Management & Leadership
      2. Motivation
      3. HRM
   3. SECTION THREE: MARKETING
      1. What is Marketing?
      2. Market Research
      3. The Marketing Mix
   4. SECTION FOUR: OPERATIONS & PROJECT MANAGEMENT
      1. The Nature of Operations
      2. Operations Planning
      3. Inventory Management
   5. SECTION FIVE: FINANCE & ACCOUNTING
      1. The Need for Business Finance
      2. Sources of Finance
      3. Cash Flow & Working Capital
      4. Costs
      5. Accounting Fundamentals
2. A LEVEL
   1. SECTION SIX: BUSINESS & ITS ENVIRONMENT
      1. Business Structure
      2. Business Size
      3. External Influences on Business Activity
   2. SECTION SEVEN: PEOPLE IN ORGANISATIONS
      1. HRM
      2. Organisation structure
      3. Business Communication
   3. SECTION EIGHT: MARKETING
      1. Marketing Planning
      2. Globalisation & International Marketing
   4. SECTION NINE: OPERATIONS & PROJECT MANAGEMENT
      1. Operations Planning
      2. Capacity Utilisation
      3. Lean Production & Quality Management
      4. Project Management
   5. SECTION TEN: FINANCE & ACCOUNTING
      1. Costs
      2. Budgets
      3. Contents of Published Accounts
      4. Analysis of Published Accounts
      5. Investment appraisal
   6. SECTION ELEVEN: STRATEGIC MANAGEMENT
      1. Understanding Strategic Management
      2. Strategic Analysis
      3. Strategic Choice
      4. Strategic Implementation