E-Commerce: Business, Technology, Society (13th Edition) | KitaabNow

E-Commerce: Business, Technology, Society (13th Edition)

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  • Author: Kenneth C. Laudon
  • ISBN: 9789353063153
  • Publisher: Pearson Education
  • Edition: 13th
  • Publication Date: January 1, 2018
  • Format: Paperback – 912 pages
  • Language: English


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Description

Laudon’s E-commerce 2017: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Airbnb, Pinterest, Spotify, and Alibaba kick off the course while preparing students for real-life scenarios.

This book provides you with an in depth introduction to the field of e-commerce. The author focus on key concepts, and the latest empirical and financial data that will help you understand and take advantage of the evolving world of opportunity offered by e-commerce, which is dramatically altering the way business is conducted and driving major shifts in the global economy.

Key Features
  • Strong Conceptual Foundation: The content emphasizes three major driving forces behind e-commerce: business development and strategy, technological innovations, and social controversies and impacts.
  • Currency: The annual revision cycle ensures up-to-the-minute currency. You will not find a more current book.
  • Real-World Business Firm Focus and Cases: This book contains hundreds of real company examples and over 60 more extensive real-world cases.
  • In-depth Coverage of Marketing and Advertising: Two chapters on marketing and advertising, both traditional online and social, mobile, and local, are included.
  • In-depth Coverage of B2B E-commerce: An entire chapter is devoted to B2B e-commerce.
  • Current and Future Technology Coverage: Both the current Internet environment and emerging technologies and applications such as the Internet of Things, advanced network infrastructure, fiber optics, and 4G technologies are discussed and explored.
  • Up-to-Date Coverage of the Research Literature: References from respected academic journals, industry sources, newspapers, and industry publications are the basis of much of the data.
  • Special Attention to the Social and Legal Aspects of E-commerce: Chapter 8 is devoted to an exploration of ethical dimensions of e-commerce, an analysis of the FTC, and other regulatory and nonprofit sources.
  • Writing That’s Fun to Read: A consistent voice and perspective through the entire text makes this engaging and easy to understand. Chapter-specific Features
  • Chapter Opening Cases: Each chapter opens with a story about a leading e-commerce company that relates the key objectives of the chapter to a real-life e-commerce business venture.
Table of Contents
  1. Introduction to e-commerce
  2. E-commerce infrastructure
  3. Building an e-commerce presence
  4. E-commerce security and payment systems
  5. E-commerce business strategies
  6. E-commerce marketing and advertising
  7. Social, mobile, and local marketing
  8. Ethics, law, and e-commerce
  9. Online media
  10. Online communities
  11. E-commerce retailing and services
  12. B2b e-commerce
Additional information
Weight1.365 kg
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