E-Commerce: Business, Technology, Society (13th Edition)

Description

Laudon’s E-commerce 2017: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Airbnb, Pinterest, Spotify, and Alibaba kick off the course while preparing students for real-life scenarios.

This book provides you with an in depth introduction to the field of e-commerce. The author focus on key concepts, and the latest empirical and financial data that will help you understand and take advantage of the evolving world of opportunity offered by e-commerce, which is dramatically altering the way business is conducted and driving major shifts in the global economy.

Key Features

• Strong Conceptual Foundation: The content emphasizes three major driving forces behind e-commerce: business development and strategy, technological innovations, and social controversies and impacts.
• Currency: The annual revision cycle ensures up-to-the-minute currency. You will not find a more current book.
• Real-World Business Firm Focus and Cases: This book contains hundreds of real company examples and over 60 more extensive real-world cases.
• In-depth Coverage of Marketing and Advertising: Two chapters on marketing and advertising, both traditional online and social, mobile, and local, are included.
• In-depth Coverage of B2B E-commerce: An entire chapter is devoted to B2B e-commerce.
• Current and Future Technology Coverage: Both the current Internet environment and emerging technologies and applications such as the Internet of Things, advanced network infrastructure, fiber optics, and 4G technologies are discussed and explored.
• Up-to-Date Coverage of the Research Literature: References from respected academic journals, industry sources, newspapers, and industry publications are the basis of much of the data.
• Special Attention to the Social and Legal Aspects of E-commerce: Chapter 8 is devoted to an exploration of ethical dimensions of e-commerce, an analysis of the FTC, and other regulatory and nonprofit sources.
• Writing That’s Fun to Read: A consistent voice and perspective through the entire text makes this engaging and easy to understand. Chapter-specific Features
• Chapter Opening Cases: Each chapter opens with a story about a leading e-commerce company that relates the key objectives of the chapter to a real-life e-commerce business venture.

Table of Contents

1. Introduction to e-commerce
2. E-commerce infrastructure
3. Building an e-commerce presence
4. E-commerce security and payment systems
5. E-commerce business strategies
6. E-commerce marketing and advertising
7. Social, mobile, and local marketing
8. Ethics, law, and e-commerce
9. Online media
10. Online communities
11. E-commerce retailing and services
12. B2b e-commerce