Fashion: A Very Short Introduction

Description

Very Short Introductions have proven to be extremely popular with general readers, as well as undergraduates and their lecturers.

Fashion is a dynamic global industry that plays an important role in the economic, political, cultural, and social lives of an international audience. It spans high art and popular culture, and plays a significant role in material and visual culture.

This book introduces fashion’s myriad influences and manifestations. Fashion is explored as a creative force, a business, and a means of communication. From Karl Lagerfeld’s creative reinventions of Chanel’s iconic style to the multicultural reference points of Indian designer Manish Arora, from the spectacular fashion shows held in nineteenth century department stores to the mix-and-match styles of Japanese youth, the book examines the ways that fashion both reflects and shapes contemporary culture. Using historical and contemporary examples, it gives a clear understanding of how fashion has developed since the renaissance, while raising questions about its status, ethical credibility, and influence on consumers.

The book provides insight into the structure of the fashion industry and how fashions are designed, promoted and consumed, in relation to relevant historical, social and cultural contexts. It is structured thematically, to look at the role and development of designers, the growth of shopping and the different businesses involved in making and selling fashionable clothes. Fashion’s relationship to the wider culture is also explored, by considering its representation in art and collaborations between designers and artists, the moral controversies surrounding fashion, and attempts to produce ethical clothing, and the effects of globalisation on the fashion trade.

Key Features

• A wide ranging account discussing everything from production and design, couture, and retailing to the wider role of fashion in society
• Covers the ethical and controversial aspects of fashion such as fur, exploitative trading, poor working conditions for labourers and ethical goods
• Rebecca Arnold is a highly regarded writer on 20th-century fashion

Table of Contents

1. Introduction: What Is Fashion?
2. Designers
3. Art
4. Industry
5. Shopping
6. Ethics
7. Globalisation
8. Conclusion: The End of Fashion?
9. References
10. Further reading

About the Series

Oxford’s Very Short Introductions series offers concise and original introductions to a wide range of subjects – from Public Health to Buddhist Ethics, Soft Matter to Classics, and Art History to Globalization. Each volume provides an authoritative and engaging assessment of a concept, field, or body of work, drawing out the central ideas, themes, and approaches. Our expert authors combine facts, analysis, new insights, and enthusiasm to make often challenging topics highly readable to develop your core knowledge. With over 700 titles and many more in development, as well as regularly updated new editions, the series is constantly evolving to reflect a contemporary readership. Whatever your area of study, whatever the topic that fascinates you, the series is an indispensable and accessible guide that will enrich your understanding.

Reviews

“The Very Short Introductions range from worth reading to wonderfully appealing… Much of the pleasure to be found in them is the bedrock one of good nonfiction: facts… They appeal to us because the world is vast and strange, because everywhere we look, from the firefly flashing in the darkness to Auden’s elegy for Yeats, there is something to provoke our curiosity, some sliver of existence that we want to understand.” – New Yorker Magazine

“I have a pile of the Short Introductions and they are uniformly excellent: an ideal way to dip your toe in a topic and, being relatively cheap, allow you to decide whether invest in more expensive tomes. They’re well written by leaders in their area, thought-provoking and insightful.” – Mark Greener, Fortean Times

“I absolutely LOVE the VSI series. It’s just so well produced – excellent writing and interesting topics. Just a superb overall series to dive into.” – Grrl Scientist, The Guardian

“I love the Very Short Introduction Series as should everyone who is interested in the history of ideas. They manage to straddle that difficult line between making the complex accessible without ever compromising on quality. The sheer range of subjects covered make the series an invaluable asset for anyone trying to understand the development of human thought. They are a must-go-to gateway for those of us keen to know more but needing a steer as to where to start.” – Claire Fox, Director, Institute of Ideas

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“Expert, concise but far from bland, Oxford’s Very Short Introductions series must rank by now as a thinking reader’s Wikipedia” – Boyd Tonkin, The Independent

“Great price, beautifully designed and produced, authoritative content and inviting subjects covered – if only all publishing hit these heights.” – The Bookseller

“a fascinating series of ‘all you need to know’ introductions by experts to complex topics.” – The Times

“The Very Short Introductions are fantastically informative books…” – Big Issue in the North

“I am addicted to this series of pocket-portable introductory lectures.” – Guardian Review

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“A thoroughly good idea. Snappy, small format … stylish design … perfect to pop in your pocket for spare moments” – The Times

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“These perfect books form a solid grounding in various subjects, stretching from the Bible and the Koran, to Social and Cultural Anthropology … interesting, informative and concise, they combine to make a beautiful set. They will broaden your studies, widen your knowledge and maybe give you a chance of winning those pub quizzes once in a while!” – The Beaver, LSE

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Author Biography

Rebecca Arnold, Oak Foundation Lecturer in History of Dress and Textiles at the Courtauld Institute of Art