Management Information System: Managing the Digital Firm (15th Edition) | KitaabNow

Management Information System: Managing the Digital Firm (15th Edition)

  • Author: Kenneth C. Laudon
  • ISBN: 9789352865475
  • Publisher: Pearson Education
  • Edition: 15th
  • Publication Date: January 1, 2018
  • Format: Paperback – 760 pages
  • Language: English


Management Information Systems: Managing the Digital Firm (15th Edition) is an in-depth look at how the business firms use information technologies and systems to achieve corporate objectives.

Information systems are one of the major tools available to business managers for achieving competitive advantage. Whether it is in accounting, finance, management, operations management, marketing, or information systems, the knowledge and information that this book contains will be valuable throughout the business career.

Key Features
  • This edition features all new opening, closing and Interactive Session cases.
  • The text, figures, tables, and cases have been updated through September 2016 with intensive research.
  • In-depth coverage of big data analytics, analyzing Internet of Things (IoT) data streams, Hadoop, in-memory computing, non-relational databases, and analytic platforms.
  • New e-commerce content describing how social tools, mobile technology, and location-based services are transforming marketing and advertising.
  • Some of the new cases added are ETMs re-routing KRSTC, Collaboration for improved services at eClerx, NTT – Datacenter, RFID enabled weighbridge automation, Zomato scripting success with e-commerce, PayTM cashing on – Demonetisation, and KMS empowering Capella.
Table of Contents
  1. Part One: Organizations, Management, and the Networked Enterprise
    1. Chapter 1 Information Systems in Global Business Today
    2. Chapter 2 Global E-Business and Collaboration
    3. Chapter 3 Information Systems, Organizations, and Strategy
    4. Chapter 4 Ethical and Social Issues in Information Systems
  2. Part Two: Information Technology Infrastructure
    1. Chapter 5 IT Infrastructure and Emerging Technologies
    2. Chapter 6 Foundations of Business Intelligence: Databases and Information Management
    3. Chapter 7 Telecommunications, the Internet, and Wireless Technology
    4. Chapter 8 Securing Information Systems
  3. Part Three: Key System Applications for the Digital Age
    1. Chapter 9 Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
    2. Chapter 10 E-Commerce: Digital Markets, Digital Goods
    3. Chapter 11 Managing Knowledge
    4. Chapter 12 Enhancing Decision Making
  4. Part Four: Building and Managing Systems
    1. Chapter 13 Building Information Systems
    2. Chapter 14 Managing Projects
    3. Chapter 15 Managing Global Systems
Additional information
Weight1.044 kg

There are no reviews yet.

Only logged in customers who have purchased this product may leave a review.

*Data Not Found