Marketing Management | KitaabNow

Marketing Management

 450
  • Authors: Yusniza Kamarulzaman, Nor Khalidah Abu
  • ISBN: 9789834703691
  • Publisher: Oxford University Press
  • Format: Paperback
  • Language: English


Share
Description

Marketing Management summarizes the key concepts and practices of Marketing Management. It is divided into four parts: understanding marketing management; analyzing marketing opportunities; developing and managing the marketing mix; and managing current issues in marketing. Chapters covering services management, global marketing, e-marketing, and social and ethical strategies have also been included

Additional information
Weight 0.600 kg
Reviews

There are no reviews yet.

Only logged in customers who have purchased this product may leave a review.

Menu
Categories
*Data Not Found