Marketing Management | KitaabNow

Marketing Management

 450
  • Authors: Yusniza Kamarulzaman, Nor Khalidah Abu
  • ISBN: 9789834703691
  • Publisher: Oxford University Press
  • Format: Paperback
  • Language: English


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Description

Marketing Management summarizes the key concepts and practices of Marketing Management. It is divided into four parts: understanding marketing management; analyzing marketing opportunities; developing and managing the marketing mix; and managing current issues in marketing. Chapters covering services management, global marketing, e-marketing, and social and ethical strategies have also been included

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Weight0.600 kg
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