Marketing Management (2nd Edition)
Rs. 450
- Authors: Yusniza Kamarulzaman, Nor Khalidah Abu
- ISBN: 9789834703691
- Publisher: Oxford University Press
- Edition: 2nd
- Format: Paperback – 410 pages
- Language: English
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Description
Marketing Management summarizes the key concepts and practices of Marketing Management.
It is divided into four parts
- Understanding marketing management;
- Analyzing marketing opportunities;
- Developing and managing the marketing mix; and
- Managing current issues in marketing.
Chapters covering services management, global marketing, e-marketing, and social and ethical strategies have also been included
Additional information
| Weight | 0.600 kg |
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