Marketing Research: An Applied Orientation (7th Edition)

Rs. 2,500

Authors: Naresh K. Malhotra, Satya Bhushan Dash
ISBN: 9789332555693
Publisher: Pearson Education
Edition: 7th
Format: Paperback – 955 pages
Language: English

Out of stock

SKU 9789332555693 Categories Market Research, Marketing & Sales Tags Pearson Education, Naresh K. Malhotra, Satya Bhushan Dash

Description

Marketing Research: An Applied Orientation, 7th Edition, takes a unique applied and managerial orientation that illustrates the interaction between marketing-research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material.

The seventh edition is even more current, contemporary, illustrative, and sensitive to user needs.