Strategic Management: Text And Cases (8th Edition)

The eighth edition of Strategic Management continues to be relevant, rigorous and readable to students and instructors alike. Written in an engaging style that minimizes unnecessary jargon and covering all the traditional bases, the text integrates some vital themes such as globalization, technology, ethics, and sustainability throughout the book. Short examples from business practice help bring concepts to life by providing 72 Strategy Spotlights across the chapters. Three dedicated chapters on the role of intellectual assets in value creation (Chapter 4), entrepreneurial strategy and competitive dynamics (Chapter 8), and fostering entrepreneurship in established organizations (Chapter 12) address timely topics about which business students should have a solid understanding.