Strategic Management: Concepts and Cases (15th Edition)

Description

Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivalled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The Fifteenth Edition has been thoroughly updated and revised with current research and concepts. This edition includes 29 new cases and end-of-chapter material, including added exercises and review questions.

New to the Edition

• Chapter 10: Business Ethics, Social Responsibility and Environmental Sustainability
• Chapter 11: Global and International Issues expanded by 30 percent to include new coverage of cultural and conceptual strategic-management differences across countries, ethics, workplace romance and sustainability etc.
• A brand new Cohesion Case on PepsiCo, Inc. (2013) provided. Students can apply strategy concepts to PepsiCo at the end of each chapter through brand new Assurance of Learning Exercises.
• Fifty percent new or improved Assurance of Learning Exercises at the end of all chapters to apply chapter concepts.
• A boxed at the beginning of each chapter showcasing a company doing strategic management exceptionally well.
• New examples in all the chapters.
• New narrative on strategic management theory and concepts in every chapter.
• On an average, 15 new review questions provided at the end of each chapter.
• 22 brand new colour photographs to further illustrate “the practice of strategic management”.
• New research and theories of influential thinkers include at the end of each chapter. Every sentence and paragraph scrutinized, modified, clarified, streamlined, updated and improved to enhance the content and presentation.

Table of Contents

1. Part I. Overview of Strategic Management
   1. The Nature of Strategic Management
   2. THE COHESION CASE: PEPSICO, INC. — 2013
2. Part II. Strategy Formulation
   1. The Business Vision and Mission
   2. The External Assessment
   3. The Internal Assessment
   4. Strategies in Action
   5. Strategy Analysis and Choice
3. Part III. Strategy Implementation
   1. Implementing Strategies: Management and Operations Issues
   2. Implementing Strategies: Marketing, Finance/Accounting, RandD, and MIS Issues
4. Part IV. Strategy Evaluation
   1. Strategy Review, Evaluation, and Control
5. Part V. Key Strategic-Management Topics
   1. Business Ethics/Social Responsibility/Environmental Sustainability
   2. Global/International Issues
6. Part VI. Strategic-Management Case Analysis
   1. How to Prepare and Present a Case Analysis
7. Name Index
8. Subject Index

Author Biography

Dr. Fred R. David is the author of three mainstream strategic management textbooks that have been used at more than 400 colleges and universities, including Harvard University and Duke University. Translated and published in six foreign languages. Dr. David’s books have led the field of strategic management for more than a decade in providing an applications/practitioner approach to the discipline. He is the author of nearly 200 referred publications, including many articles in prestigious journals.